It is rare to walk down the street and see a shop with no ‘Sale’ sign in the window. It is also very rare to log in to your email account and not find hundreds of ‘Online savings’.
The constant marketing message that everything is better value today than it has ever been before is getting slightly tired. An email with a ‘Tablet bundle for £49’ may seem like unbelievable value- but our trust in this type of marketing is low, as the likelihood is that the next day will offer an even better deal.
So, can marketers really do the leg work for us and identify what is a good deal and what is not? Read More