When we think of adverts and advertisers, commercial brands spring to mind. Coca Cola, MacDonald’s, -historically- the tobacco industry, are the key players. These brands and private industries certainly have the creative spend, the commercial drive and the huge advertising teams to be able to run the industry and buy the essential Superbowl advertising slot for their creations. Read More
In an era where marketers are looking for yes, a viral YouTube campaign, but also long-term customer engagement, all avenues of advertising need to be explored.
A recent article considers the reasons why print adds value to any marketing campaign:
- Things are read 10-30% faster on paper.
- Joining together print and digital marketing could potentially reach out to a larger audience.
- 96% of news reading is still in print.
“There is no exercise better for the heart than reaching down and lifting people up.”
Every brand has an advertising tone: Paddy Power loves to shock, John Lewis to comfort and Disneyland to inspire. However, there are more general rules surrounding advertising tones which have been tried and tested to the point that they are pretty much solid foundations on which to build your campaign ideas. Read More
‘95% of Women use this beauty cream’. It’s a solid advertising statement, regardless of whether or not all the women subsequently had terrifying allergic reactions to said cream. What it is appealing to is our ‘fear of missing out’: The, ‘What if 95% of women are doing something great and I’m missing a trick?’ Read More