When we think of adverts and advertisers, commercial brands spring to mind. Coca Cola, MacDonald’s, -historically- the tobacco industry, are the key players. These brands and private industries certainly have the creative spend, the commercial drive and the huge advertising teams to be able to run the industry and buy the essential Superbowl advertising slot for their creations. Read More
Humans are not that complex. We like to be entertained, watch videos of furry animals and eat nice food.
This principle can be applied to all stages of marketing: While campaigning at university for student union reps ETC., those interested in the role at stake wanted to know about policy, hear the clever ideas of the candidate and be convinced of their sincerity. In the same way, someone interested in buying a new phone is probably likely to be swayed by a thoughtful campaign, mapping out the benefits of a particular model. For those who are less concerned however? A buzz around either candidate, or phone advert is far more likely to be generated by free sweets or cute pictures of a pomsky. A couple of the best, recent examples of this marketing strategy: Read More
It is an age old complaint – when a gripping programme is on, people become glued to the screen, losing awareness of the world (and the friend or family member who is trying to communicate with them) around. For many, this ‘favourite, gripping programme’, will be a football match. Read More
When appealing to a new audience or customer range, the task of any business is to think – how can I, and my product, relate to them? With your local businesses and local community you already have something in common, so half the battle is won. For a huge business, targeting specifically local businesses will yield perhaps limited exposure, but for an SME? It is essential and enables you to carry out particularly tailored, cost-effective marketing to those who are in the best position to buy your product or service.
‘Technology is impersonal.’ This is a fairly commonly held view. Others believe that technology has provided the means to allow people to communicate more freely and more often, therefore making technology extremely personal. Marketers are constantly trying to make their marketing appear sincere and personal, so does technology help them to achieve this, or does it in fact make their message seem automated and unconsidered? Read More