QR Codes

linkz

Interactive Print: Apps, QR codes and how best to use them!

Posted by | Apps, Augmented Reality, Digital, Direct Marketing, Industry Comments, Latest Developments, Print Marketing, QR Codes, Uncategorized, Z-CARD | No Comments

The ‘Linkz’ app, by creators of the same name, has recently started to be offered to companies who want to take their print advertising to a new level. In the same way as QR codes, the app allows brands to enlarge the product information available to customers without enlarging the printed advertisement itself. Using their smartphone or android, consumers simply scan the QR code (or in the case of ‘Linkz’, the invisible code) and can be taken to whatever extra offers, games, competitions or general information the company wishes.
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Today’s ‘The Drum’ magazine contains an article by Liz Love, Managing Director of Z-CARD® Ltd: ‘Not all mobile communications are digital- print cuts through the noise.’

Posted by | Apps, Augmented Reality, Digital, Direct Marketing, Industry Comments, Pocketmedia®, Print Marketing, QR Codes, Uncategorized, Z-CARD | No Comments

Is print still relevant in a digital age? Recent research by Z-CARD® suggests very much so, with 76% of people regarding print as more effective than the internet for marketing purposes.

A print contribution can be an integral part of a digital campaign, pointing the consumer in the direction of online information using QR codes or augmented reality. In today’s article, Rodney Serhan, MD of Z-CARD® Asia Pacific highlights the effectiveness of digital/print integration using the example of a successful recent campaign by the Sydney Australia Health Authority. The initial print Z-CARD®, entitled ‘the Little Black Book’ managed to achieve the elusive factor of ‘engagement’ with the targeted young people, who were then directed via a QR code to an educational online questionnaire. The combination of the tangible Z-CARD® and digital technology seems to create a product that is greater than the sum of its parts. Read More

Mercedes-Benz adopts QR codes to save car crash victims

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Daimler is to paste Quick Response (QR) code stickers on to its Mercedes-Benz cars in order to help firefighters and paramedics get crucial information required to save car crash victims.

When scanned with a smartphone, the QR code attached to that vehicle leads to a webpage showing how to cut into it so that the passengers could be freed. Read More

New Research reveals importance in print in driving digital activity

Posted by | Augmented Reality, Digital, Direct Marketing, Industry Comments, Pocketmedia®, Print Marketing, QR Codes, Z-CARD | No Comments

A recent study conducted by The Royal Mail’s MarketReach into the role of printed catalogues in the digital age has revealed that 60% of people make an online purchase within a week of receiving a catalogue.

The research highlights print’s importance in both online and mobile commerce and its prominent position in the marketplace. Jonathan Harman, managing director for MarketReach stated that “The report shows the harnessing power of physical communications including direct mail and their distinctive ability to engage consumers and drive digital activity.” Read More

PocketMedia® provides the complete event guide solution!

Posted by | Direct Marketing, Pocketmedia®, Print Marketing, QR Codes, Z-CARD | No Comments

2013 is going to be a great year for exhibitions, events and festivals across the UK. Whether you’re running organising an event or exhibiting, PocketMedia® can help to raise your profile.

We are experienced in producing PocketMedia® tradeshow and festival guides which are engaging, interactive and easy to keep on person.

Camden Crawl, the award winning event that has become an internationally recognized calendar fixture since its launch in 1995, has been using Z-CARD®s with a wallet solution for to provide festival goers with a handy on person event guide! Read More