Social Media


The public sector – the real advertising gurus

Posted by | Augmented Reality, Digital, Industry Comments, Latest Developments, Social Media, Uncategorized | No Comments

When we think of adverts and advertisers, commercial brands spring to mind. Coca Cola, MacDonald’s, -historically- the tobacco industry, are the key players. These brands and private industries certainly have the creative spend, the commercial drive and the huge advertising teams to be able to run the industry and buy the essential Superbowl advertising slot for their creations. Read More


Marketing to the masses

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Humans are not that complex. We like to be entertained, watch videos of furry animals and eat nice food.

This principle can be applied to all stages of marketing: While campaigning at university for student union reps ETC., those interested in the role at stake wanted to know about policy, hear the clever ideas of the candidate and be convinced of their sincerity. In the same way, someone interested in buying a new phone is probably likely to be swayed by a thoughtful campaign, mapping out the benefits of a particular model. For those who are less concerned however? A buzz around either candidate, or phone advert is far more likely to be generated by free sweets or cute pictures of a pomsky. A couple of the best, recent examples of this marketing strategy: Read More

local bus

Thinking local as an SME

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When appealing to a new audience or customer range, the task of any business is to think – how can I, and my product, relate to them? With your local businesses and local community you already have something in common, so half the battle is won. For a huge business, targeting specifically local businesses will yield perhaps limited exposure, but for an SME? It is essential and enables you to carry out particularly tailored, cost-effective marketing to those who are in the best position to buy your product or service.

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Should you start-up with Sales or Marketing?

Posted by | Direct Marketing, Industry Comments, Social Media, Uncategorized | No Comments

As a start-up company, you need to create immediate returns on your initial investment, usually even to stay afloat. But it’s a catch 22 situation. Sales are obviously of paramount importance, and the ultimate goal, but if you throw 100% of your energy into selling and not marketing and brand building, where do the sales come from and how long are they likely to last? Read More