Apps

meditation

JOMO: Sadly, a marketing opportunity in itself

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The world is connected. With wifi even plumbing the depths of the London underground, it has become an option to never switch off, to never ‘miss out’. And people have really started to realise how dangerous that is. To live life connected to a virtual version of others’ lives & constantly switched on to a tailored version of the world is unhealthy.

Hence the new trend for ‘mindfulness’ and the ‘Joy of Missing Out (JOMO)’. A recent article in the Huffington Post notes that those in the most hectic & media centred professions are being encouraged to draw back & take a moment for themselves:

‘Westminster MPs are taking mindfulness classes, while the Bank of England is holding meditation lessons for its employees.’ Read More

linkz

Interactive Print: Apps, QR codes and how best to use them!

Posted by | Apps, Augmented Reality, Digital, Direct Marketing, Industry Comments, Latest Developments, Print Marketing, QR Codes, Uncategorized, Z-CARD | No Comments

The ‘Linkz’ app, by creators of the same name, has recently started to be offered to companies who want to take their print advertising to a new level. In the same way as QR codes, the app allows brands to enlarge the product information available to customers without enlarging the printed advertisement itself. Using their smartphone or android, consumers simply scan the QR code (or in the case of ‘Linkz’, the invisible code) and can be taken to whatever extra offers, games, competitions or general information the company wishes.
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Mobile Marketing: Does it pay to design mobile specific adverts?

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For online marketers, recent statistics by eMarketer might be worth a peek. With U.S. mobile advertising revenue set to increase by a staggering 75% this year, does it really make sense to design advertisements purely for computers anymore?

The sudden shift of consumers to the mobile world seems to have caught the big names in tech somewhat on the back foot.  The immediate issue with smartphone-mania is that it is a distinctly unappealing advertising medium: Adverts which could catch the corner of your eye on a monitor screen are likely to go utterly unnoticed on a mobile device. So is there a magical solution for advertisement sellers? Read More

02

3D printing- bringing marketing to life!

Posted by | Apps, Augmented Reality, Digital, Direct Marketing, Industry Comments, Latest Developments, Print Marketing, Uncategorized, Z-CARD | No Comments

It has been argued that a purely print marketing campaign is a one-dimensional route of appealing to customers and that digital is the way to harness the multidimensional approach. Yet, it may be that the digital era is providing just the platform that print marketing needs to assert its position as the most memorable medium in any campaign.

Coca-Cola has recently been demonstrating a rekindled appreciation for print marketing, cottoning onto the fact that, not only is print not one-dimensional, it can now be enjoyed in a brilliant three-dimensions. Read More

Today’s ‘The Drum’ magazine contains an article by Liz Love, Managing Director of Z-CARD® Ltd: ‘Not all mobile communications are digital- print cuts through the noise.’

Posted by | Apps, Augmented Reality, Digital, Direct Marketing, Industry Comments, Pocketmedia®, Print Marketing, QR Codes, Uncategorized, Z-CARD | No Comments

Is print still relevant in a digital age? Recent research by Z-CARD® suggests very much so, with 76% of people regarding print as more effective than the internet for marketing purposes.

A print contribution can be an integral part of a digital campaign, pointing the consumer in the direction of online information using QR codes or augmented reality. In today’s article, Rodney Serhan, MD of Z-CARD® Asia Pacific highlights the effectiveness of digital/print integration using the example of a successful recent campaign by the Sydney Australia Health Authority. The initial print Z-CARD®, entitled ‘the Little Black Book’ managed to achieve the elusive factor of ‘engagement’ with the targeted young people, who were then directed via a QR code to an educational online questionnaire. The combination of the tangible Z-CARD® and digital technology seems to create a product that is greater than the sum of its parts. Read More