PocketMedia is the perfect way to market and offer information about credit & debit card. A credit-sized Z-CARD can be designed to mimic the debit/credit card itself, creating brand synergy and helping customers to more easily understand the purpose of the information enclosed. This is why PocketMedia solutions have been chosen as the marketing solution for Rawbank, as they launch their new debit card in the Democratic Republic of the Congo.

“The front cover of the Z-CARD is an exact replica of the China Card – in size, shape and design – and consumers are thus instantly aware of Rawbank’s new offering,” says Less Sita Mana, the managing director of My Africa Marketing Consultancy.

This interesting statistic from PocketMedia® Solutions, published in Bizcommunity.com this week, is a demonstration of how effective a well-thought out piece of marketing in the post can be.

Randomly distributed leaflets can be an irritation, but they are an extremely positive example of how a personalised direct mail solution, tailored specifically for the right client, can have a huge impact!