Backtracking brands – When the World Cup throws a curveball

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In the lead up to this summer’s World Cup, brands pledged allegiances with football teams, football stars. Head and Shoulders showed off dandruff-free Joe Hart, Mars revealed to us the cheeky side of Steven Gerrard and Adidas published huge billboards of Luis Suarez’s face – teeth bared

Unsurprisingly, these have not been the most universally popular campaigns in light of recent events. So how do you quickly disassociate yourself with a failed advert, without seeming to do a complete u-turn? Read More


Marketing to the masses

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Humans are not that complex. We like to be entertained, watch videos of furry animals and eat nice food.

This principle can be applied to all stages of marketing: While campaigning at university for student union reps ETC., those interested in the role at stake wanted to know about policy, hear the clever ideas of the candidate and be convinced of their sincerity. In the same way, someone interested in buying a new phone is probably likely to be swayed by a thoughtful campaign, mapping out the benefits of a particular model. For those who are less concerned however? A buzz around either candidate, or phone advert is far more likely to be generated by free sweets or cute pictures of a pomsky. A couple of the best, recent examples of this marketing strategy: Read More

local bus

Thinking local as an SME

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When appealing to a new audience or customer range, the task of any business is to think – how can I, and my product, relate to them? With your local businesses and local community you already have something in common, so half the battle is won. For a huge business, targeting specifically local businesses will yield perhaps limited exposure, but for an SME? It is essential and enables you to carry out particularly tailored, cost-effective marketing to those who are in the best position to buy your product or service.

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