Directline holidays approached us to produce a DPS advert to go into the November issue of Your Choice, the magazine for staff of the NHS.
The key issue was that, although it was a graphic design project, the magazine is a digital distribution, meaning that we had to include hyperlinks throughout the copy.
Designing this advert we have taken into account the time of year & audience. The majority of readers would be seeing the magazine at work, in winter, so we wanted to create a positive, inviting feeling through the artwork. The polaroid images & playful dotted flight routes add to this a personal, relaxed dimension.