About Z-CARD®

International PocketMedia® specialists

Z-CARD®s are a totally unique communications solution – invented 20 years ago by George McDonald when he was a travel writer and consultant for British Airways. From our foundation as a niche print product specialist, we have expanded into a global group, providing a full creative service.

We are an international team, operating in 67 offices across 49 countries. This means we can deliver your PocketMedia® campaigns locally, nationally or internationally.


Our Story is 20 years in the making.

Why is PocketMedia® so exceptional & what chapter are we on today?

A unique communications solution

In a world full of conflicting marketing messages, the advent of PocketMedia® has provided a compact alternative.

By putting your key message into a high-quality Z-CARD®, you are ensuring that it goes straight into your customers’ pocket.

Bridging the technological gap

20 years ago, Z-CARD® was one printed product solution. Now we can offer any miniature folded solution, distribute them & create entire digital campaigns to incorporate them!

We are extremely interested in the merging of print & digital, and can offer the latest technologies such as VideoPaks & Augmented Reality.

Journey of development

The first Z-CARD® was developed because one person spotted the gap in the market for a printed item which was both retainable & transportable.

PocketMedia® has now become an industry in its own right with 2 Z-CARD®s produced for every second of 2013!

Awards, validation and recognition.

We are proud to have our achievements recognised by leading organisations.

A superb level of service, product and especially, team of people.


We chose Z-CARD® because of the ability to condense standard datasheets into a scalable format. Efficient delivery has enabled Galleria to dramatically increase distribution coverage.


The Z-CARD®s have had a massive impact on our campaign. They've helped us get the message across both to these organisations and to their young people. The young people of our Wired4Music council designed the cards themselves, they couldn't be more proud of how the final product turned out.

Wired 4 Music

Z-CARD® has provided us with the ideal to communicate a relatively complicated message to our consumers in a thorough yet appealing way.’


Z-CARD® has been a pleasure to deal with from start to finish.

Virgin Mobile Australia

Very high quality level of service provided – look forward to pursuing future opportunities.

Bank of Scotland

I was instantly attracted to Z-CARD®s – the format is flexible, convenient and high quality.

Danone – Activia

We have been using the Z-CARD® for over 2 years now as an ideal format for the travel guides which we provide for our supporters when they follow the Scotland Team away from home.

Scottish Football Association

We felt it was a perfect device and solution to the brief. Its portable light nature allows easy carrying and once unfolded provides a good size for presenting the information.

The Hoxton Hotel