Our client wanted to produce a Z-CARD® that would promote awareness of the support services & guidance they offer in tackling the issue of teenage pregnancy.
The client wanted a fresh, edgy aesthetic which communicated on a level that the target age group would respond to.
The artwork & logos were developed in-house, with typefaces sourced specifically for the project. The design was influenced by graffiti & music and other aspects of youth culture to create a gritty but honest result.
